Privacy Policy

Last Updated: January 2025

Nusike

UEN: 201527882230U

Registered with the Accounting and Corporate Regulatory Authority (ACRA) of Singapore

Welcome to our Privacy Policy. We provide technical support services for financial infrastructure, and we are committed to protecting your personal data and respecting your privacy rights. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. This policy complies with the Singapore Personal Data Protection Act (PDPA) 2012, the European Union General Data Protection Regulation (GDPR), and other applicable international privacy laws.

By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

1. Information We Collect

1.1 Personal Data

We collect personal information that you voluntarily provide to us when you express interest in obtaining information about us or our services, participate in activities on our website, or otherwise contact us. The personal information we collect may include:

  • Contact Information: Full name, email address, telephone number, company name, and job title
  • Communication Data: Any messages, inquiries, or feedback you send to us through contact forms or email
  • Professional Information: Information about your business needs, technical requirements, and service preferences
  • Account Information: If you create an account, we collect username, password, and account preferences

1.2 Contact Form Data Collection

Important: When you submit information through our contact forms, we collect and process the following data:
  • Your full name
  • Email address
  • Phone number
  • Message content and any attachments
  • Timestamp of submission

Purpose: This information is collected solely for the purpose of responding to your inquiries, providing customer support, and communicating with you about our technical support services.

Storage: Contact form submissions are stored in CSV files on our secure servers located in Singapore. These files are encrypted and accessible only to authorized personnel who require access to respond to your inquiries.

Singapore PDPA Compliance: We collect, use, and disclose your personal data in accordance with the Singapore Personal Data Protection Act 2012. By submitting the contact form, you consent to our collection and use of your personal data as described in this Privacy Policy.

1.3 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

  • Device Information: IP address, browser type and version, operating system, device type
  • Usage Data: Pages visited, time spent on pages, click patterns, referring/exit pages
  • Location Data: General geographic location based on IP address
  • Technical Data: Browser settings, screen resolution, language preferences

1.4 Cookies and Similar Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing activities. For detailed information, please see Section 4 below.

2. How We Use Your Information

We process your personal data only when we have a valid legal basis under GDPR and PDPA. We use the information we collect for the following purposes:

  • Service Delivery: To provide, maintain, and improve our technical support services for financial infrastructure (Legal Basis: Contract Performance, Legitimate Interest)
  • Communication: To respond to your inquiries, send you technical updates, service notifications, and administrative messages (Legal Basis: Contract Performance, Consent)
  • Customer Support: To provide technical assistance, troubleshoot problems, and resolve service issues (Legal Basis: Contract Performance, Legitimate Interest)
  • Business Operations: To manage our business operations, analyze usage patterns, and improve our website functionality (Legal Basis: Legitimate Interest)
  • Marketing Communications: To send you information about our services, industry insights, and promotional materials, where you have consented (Legal Basis: Consent)
  • Security and Fraud Prevention: To protect our website, prevent fraud, and ensure the security of our systems and data (Legal Basis: Legal Obligation, Legitimate Interest)
  • Analytics and Improvement: To understand how users interact with our website and services, enabling us to enhance user experience (Legal Basis: Legitimate Interest)
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes (Legal Basis: Legal Obligation)

Data Minimization Principle: We only collect and process personal data that is necessary for the specific purposes outlined above. We do not use your data for purposes incompatible with those for which it was collected without obtaining your explicit consent.

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. However, we may share your information in the following circumstances:

3.1 Service Providers and Business Partners

We engage trusted third-party service providers to perform functions and provide services to us, including:

  • Cloud Hosting Providers: For secure data storage and website hosting
  • Email Service Providers: For sending communications and managing email campaigns
  • Analytics Providers: For website analytics and performance monitoring
  • Customer Relationship Management (CRM) Systems: For managing customer interactions and data
  • IT Security Providers: For cybersecurity services and threat monitoring

These service providers are contractually obligated to use your personal data only for the purposes we specify and to implement appropriate security measures.

3.2 Legal Requirements and Protection

We may disclose your information if required to do so by law or in response to valid requests by public authorities, including to:

  • Comply with legal obligations, court orders, or government requests
  • Enforce our terms and conditions and other agreements
  • Protect our rights, property, or safety, and that of our users or others
  • Detect, prevent, or address fraud, security, or technical issues

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your personal data may be transferred to the successor entity, subject to the same privacy protections outlined in this policy.

3.4 With Your Consent

We may share your information with third parties when we have your explicit consent to do so.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertisements. This section provides detailed information about our use of these technologies.

4.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences and understand how you use the site. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period).

4.2 Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt-out of these cookies.

Analytics Cookies - Google Analytics

We use Google Analytics to collect information about how visitors use our website. Google Analytics uses cookies to track:

  • Number of visitors and page views
  • How visitors navigate through the site
  • Time spent on pages
  • Geographic location of visitors
  • Device and browser information

Data Collected: Google Analytics collects IP addresses (anonymized), device identifiers, browser types, referring/exit pages, and interaction data.

Purpose: To understand user behavior, improve website performance, and optimize our services.

Data Retention: Google Analytics data is retained for 26 months, after which it is automatically deleted.

Advertising Cookies - Google Ads

We use Google Ads for conversion tracking and remarketing purposes. This allows us to:

  • Measure the effectiveness of our advertising campaigns
  • Show relevant ads to users who have previously visited our website
  • Optimize our advertising spend and targeting

Remarketing: Google Ads remarketing cookies enable us to display targeted advertisements to you on third-party websites across the Google Display Network based on your previous interactions with our website.

Conversion Tracking: These cookies help us understand which ads lead to conversions (such as contact form submissions or service inquiries).

Social Media Cookies - Facebook Pixel

We use the Facebook Pixel, a piece of code that allows us to measure, optimize, and build audiences for advertising campaigns. The Facebook Pixel enables us to:

  • Track conversions from Facebook ads
  • Optimize ads based on collected data
  • Create custom audiences for targeted advertising
  • Remarket to people who have visited our website

Data Collected: The Facebook Pixel collects information about your actions on our website, including pages visited, buttons clicked, and forms submitted. This data is matched with your Facebook account if you are logged in.

4.3 How to Manage and Opt-Out of Cookies

Your Cookie Choices:
  • Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete certain cookies. Please note that disabling cookies may affect the functionality of our website.
  • Google Analytics Opt-Out: You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout
  • Google Ads Settings: You can manage your Google Ads preferences and opt-out of personalized advertising by visiting adssettings.google.com
  • Facebook Ad Preferences: You can control Facebook ads and manage your ad preferences in your Facebook account settings under "Ad Preferences"
  • Industry Opt-Out Tools: You can opt-out of interest-based advertising from participating companies through the Digital Advertising Alliance (DAA) or the European Interactive Digital Advertising Alliance (EDAA)

4.4 Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no uniform standard for